MarketPulse

MarketPulse Tools (What You Get)

MarketPulse is AgentListIQ’s “always-on” update layer: it watches the market for the properties you’ve priced, presented, or listed—and keeps your numbers and materials from drifting out of sync. Instead of re-running CMAs manually every time something changes, MarketPulse detects the change, recalculates what matters, and notifies you so you can act fast and stay credible.

1) Real-Time Market Change Monitoring

MarketPulse continuously tracks key market events that can invalidate pricing guidance or client expectations, including:

  • New competing listings
  • Price changes (up or down) on comps/competition
  • Status changes (active → pending → sold, back on market, expired, withdrawn)
  • Closed sale updates that refresh “true comp” outcomes

This keeps you from getting surprised by a sudden shift that your client sees before you do.

2) Automatic CMA Refresh (No More “Pricing Drift”)

When MarketPulse detects relevant changes, it triggers an updated valuation run so your CMA stays current:

  • Re-selects relevant comps based on what changed
  • Re-applies adjustments using your configurable rules
  • Refreshes price range + rationale so your recommendation stays defensible
  • Flags what changed so you can explain it clearly (“two new actives hit at X; one comp closed at Y”)

This directly targets the “pricing drift” problem—where the listing and the pricing logic slowly diverge over time.

3) Smart Alerts via Text and Email

MarketPulse delivers notifications when changes are significant enough to matter:

  • Text alerts for time-sensitive shifts (new direct competitor, meaningful price cut nearby, comp went pending)
  • Email summaries for a clean audit trail and client-ready recap
  • Configurable thresholds so you don’t get spammed (e.g., “alert if competing listing change ≥ 1.5%”)

You choose the signal level. MarketPulse handles the noise.

4) Auto-Sync to Your Client Presentations

When pricing inputs change, MarketPulse keeps outputs aligned:

  • Updates CMA sheets, pricing ranges, and explanations
  • Refreshes client-ready property packets so the story stays consistent
  • Prevents the classic “your PDF says one thing, today’s market says another” moment

Everything stays anchored to the same property record so your materials don’t contradict each other.

5) Listing & Execution Alignment (Built for Fast Action)

MarketPulse is designed to support the execution layer—not just “info.”

  • Prompts you to adjust pricing strategy when conditions move
  • Keeps your pricing logic tied to listing execution so published data reflects real reasoning
  • Helps you respond quickly with clean, client-safe messaging (what happened + what we recommend next)

This is where “monitoring” turns into “winning.”

6) Property-Level Watchlists (Your “Radar”)

MarketPulse follows properties you care about—without you rebuilding searches:

  • Your active/past CMAs
  • Your listings
  • Key client targets (watch a neighborhood or a short list of addresses)

A single place to see what’s moving and why it matters.

The Practical Outcome

With MarketPulse, you deliver the thing clients actually want: “Tell me when the truth changes.”
Less manual rework, fewer awkward surprises, and a tighter, more trustworthy pricing narrative—continuously.